plusdating.com - Privacy Policy

Updated: June 21, 2005

plusdating.com, an Internet property of Cherish.com, is an online adult community and dating service designed to provide an easy way for our members to meet each other on the Web. To accomplish this, our members create their own unique profiles. In order to do this, we must ask for certain personal information. None of the information we gather can be used by the public to identify specific individuals. We are a membership-based service. We collect credit card, address, bank and/or other personal information only from those who choose to join.

Information Collected/Tracked by plusdating.com

plusdating.com gathers two types of information: information users submit to us and information not directly submitted by users.

Information Submitted to plusdating.com

There are two types of user-submitted information we collect: Public and Private. We define Public information as personal information that may be displayed on the Website, such as gender, age and height, but cannot be linked to a particular user. Private information is defined as any information that allows others to contact a user other than through plusdating.com or allows the collection of information about the user other than what is displayed on the Website.

Public: To accomplish our goal of bringing compatible people together, we must gather personal information, which may or may not include: customer-specified plusdating.com username, gender, age, ethnic background, appearance, religion, income range, occupation, preference/lifestyle information and general geographic location. Much of this information is optional, and meant to be seen by members and visitors to the Website but cannot be used to identify a specific member by name, address, etc.

Private: This information is gathered from members and guests who apply for the various services our Website offers. This information may include, but is not limited to: email address, first name, last name, birthdate, credit card number and/or checking account information for payment, a user-specified password, mailing address, zip code and telephone number.

Surveys & Contests: From time-to-time our Website requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. Information requested may include contact information (such as name and shipping address) and demographic information (such as zip code and age).

plusdating.com Affiliate Partners: The Affiliate Partner program is a vehicle for other adult and dating sites, as well as our third-party marketing partners, to link to the plusdating.com Website.

Information not Directly Submitted by Users to plusdating.com

Aggregate: We gather users’ server, IP address and browser-type related information in the general administration of our Website. plusdating.com reserves the right to transfer and/or sell aggregate or group data about plusdating.com users for lawful purposes. Aggregate or group data is data that describes the demographics, usage or other characteristics of plusdating.com users as a group without disclosing personally identifiable information. By submitting your personal information to, and/or using, the plusdating.com Website, you agree to allow plusdating.com to transfer and/or sell such aggregate data to third parties.

Use of Information Obtained by plusdating.com

California Residents

If you are a California State resident, you may opt-out from having your personal information transferred to third parties for use in such third parties' marketing efforts by clicking here and completing an opt-out request or by sending a written email request to lisa@plusdating.com. However, where California residents opt-out from permitting their personal information to be shared, such individuals may still receive selected offers directly from plusdating.com, in accordance with the law. plusdating.com agrees not to share the Social Security Number of California State residents with third-parties without first obtaining their consent to do so pursuant to the terms and conditions set forth in the California Financial Privacy Act (“CFPA”).

Sharing of the Information this Website Gathers/Tracks

Public: Public information supplied by the user is intended to be viewed by visitors to the Website. This information is used by visitors for searching and matching purposes. Public information cannot be used to identify a specific member by name, address, etc.

Private: We primarily use email addresses submitted by members to verify enrollment and when forwarding anonymous emails from member ad responders. Member respondees' email addresses are not disclosed to the responder. We may also use a user's email address to send news regarding our Website, but the user may choose not to receive email of this type by contacting us. Email addresses may also be used in private correspondence with the user for customer service issues. Financial information that is collected is used to bill the user for products and services. plusdating.com reserves the right to use all information supplied by the user to investigate fraudulent or other claims made against plusdating.com.

The private information that you submit to plusdating.com remains your property, but by submitting the information to plusdating.com you grant us the right to use such information for marketing purposes including, but not limited to, sharing such information with third parties. plusdating.com may also use such information to directly market certain offers to you, to monitor compliance with our Terms and Conditions and for content improvement and feedback purposes. We may sell the personal information (other than credit card and Social Security Number information) that you supply to us and we may join together with other businesses to bring selected retail opportunities to our members. These businesses may include, but are not limited to: (a) providers of email, Internet and direct marketing services and applications including, without limitation, lookup and reference, data enhancement, suppression and validation; and (b) affiliated telemarketers. plusdating.com reserves the right to release current or past user information: (a) in the event that we believe that the Website is being or has been used in violation of the Terms and Conditions or to commit unlawful acts; (b) if the information is subpoenaed; or (c) if plusdating.com is sold or acquired. Moreover, you hereby consent to disclosure of any record or communication to any third-party when plusdating.com, in its sole discretion, determines the disclosure to be appropriate including, without limitation, sharing your email address with other third parties for suppression purposes in compliance with the CAN-SPAM Act of 2003, as amended from time to time. All private information can be updated or deleted by the user at any time. plusdating.com reserves the right to use all information supplied by the user to investigate fraudulent or other claims made against plusdating.com.

In addition, as a member of plusdating.com and/or in agreeing to receive email marketing from plusdating.com, you agree that such act constitutes an inquiry and/or application for purposes of the Amended Telemarketing Sales Rule, 16 CFR §310 et seq. (the "Rule"). Notwithstanding that your telephone number may be listed on the Federal Trade Commission's Do-Not-Call List, plusdating.com retains the right to contact you via telemarketing in accordance with the Rule. Moreover, by registering with, or requesting information from, a third-party advertiser at or through the Website, such action shall constitute an inquiry and/or application with the respective third-party advertiser for purposes of the Rule and you may be contacted via email, direct mail and/or telemarketing by such third-party advertiser in accordance with the Rule.

To the extent that customer credit card-specific information and/or social security number is collected by plusdating.com and any of its affiliates and/or subsidiaries, said information will be kept in confidence and will not be shared with any third parties (other than consumer credit agencies) without the member's prior informed consent, except to charge the member for services purchased at the Website and/or verify the member's age. Apart from the foregoing uses, plusdating.com and its affiliates and/or subsidiaries reserve the right to share with third parties the fact that they have credit card information on file for specific members but they will not share this credit card information with third parties without the member's prior informed consent.

Links

This Website contains links to other websites. Please be aware that plusdating.com is not responsible for the privacy practices of other websites. We encourage our users to be aware when they leave our Website and to read the privacy policies of each and every website that collects personally identifiable information. This Privacy Policy applies solely to information collected by this Website.

Use of Cookies

plusdating.com may employ "cookies" to help customize your access to the Website, and for the delivery of targeted advertisements. A cookie is a piece of data stored on your hard drive containing information about you. Cookies have many benefits to enhance your experience at the Website and to facilitate the receipt of targeted advertisements. For instance, by setting a cookie on the Website, a user would not have to log in a password more than once, thereby saving time while on our Website. To find out more about cookies, please visit www.cookiecentral.com. We reserve the right to employ user source information, including applicable category and interest(s), for the marketing of targeted email messages. This source information may be shared with our third-party marketing partners. plusdating.com reserves the right to retain cookie and pixel tag data indefinitely.

Changes in Our Privacy Policy

If we change our Privacy Policy, we will prominently post a link to those changes on our Homepage so our users are always aware of what information we collect, how we use it and under what circumstances, if any, we disclose it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users by way of an email. The user’s continued use of the plusdating.com service and/or continued receipt of plusdating.com emails constitutes an affirmative acknowledgement and acceptance by the user of the modified Privacy Policy.

Security

plusdating.com takes every precaution to protect our users' information. When users submit sensitive information via the Website, we endeavor to keep your information protected both online and off-line. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot insure or warrant the security of any information that you transmit to us, and you do so at your own risk.

When our registration/order process asks users to enter sensitive information (such as a credit card number) that information is encrypted and is protected with SSL encryption software.

While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect user information off-line. All of our users' information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example a billing clerk or a customer service representative) are granted access to personally identifiable information.

If you have any questions about the security at our Website, please contact us.

Minors

plusdating.com is an adult-oriented website. Visitors under 18 years of age (or under the applicable legal age to view adult material in the jurisdiction from which you are accessing plusdating.com, if 18 is not the legal age) are not permitted to use and/or submit their personal information at our Website. plusdating.com does not knowingly solicit or collect information from visitors under 18 years of age. plusdating.com encourages parents and guardians to spend time online with their children and to participate and monitor the interactive activities of their children.

Email Choice/Opt-out

Our users are given the opportunity to 'opt-out' of having information used for purposes not directly related to our Website.

Users who no longer wish to receive our notification emails or newsletters may opt-out of receiving these communications by following the instructions contained in the email.

Contacting the Website

If you have any questions about this Privacy Policy, the practices of this Website, or your dealings with this Website, please contact us.